Imagine Presentations, based in Aspley Guise just outside Milton Keynes, run Christmas Parties Unlimited, an online portal listing a huge range of venues that provide Christmas parties in the UK. The service is long-established, and very popular with search engines, but on the old site, the design was out of date and staff found it nearly impossible to produce a good-looking party listing.
The process of uploading a party was painfully slow, with plenty of testing and retesting required to achieve an acceptable result. Imagine Presentations asked Prominent Media to build a new, bespoke system from scratch.
“We are so proud of our new site. It looks great, so we are very strict with our venues when they provide pictures. The listings look so good and we don't want to spoil them with a substandard picture.
We now know the layout is going to be perfect because we don't have to go back and forwards.
Now our clients tell us: “We like your website the most – we want to list to with you.””
An unexpected advantage to building the site from scratch was the opportunity to make it mobile-friendly. David Cowlard, Managing Director of Imagine Presentations admits that that was not the prime focus of the redevelopment, but a nice additional extra. Another bonus, compared to the old system, was the responsiveness of Prominent Media’s staff; because David could deal directly with a friendly web developer, he didn’t have the frustration of a ‘support ticket’ process. This meant that any issues could be quickly resolved.
It was essential that every link on the old site transferred over to the new site - hundreds of parties and locations - which was a complicated process but one that Prominent Media knew was essential. Their efforts paid off as the site transferred over seamlessly.
The Imagine Presentations team were delighted with the finished result, as were the venues they showed it to. Many high end venues are now happy to list on the site, as it is clearly a market leader and looks the part. Behind the scenes, the time taken to add a new party has dropped from over an hour to around twenty minutes, making everyone’s lives much easier.
Upon seeing the new site, one hotel chain agreed to add all thirty of their venues to the system – a massive boost that repaid half the development cost in year one! David and his team are delighted with the website, and the advice Prominent Media gave them.
To find out what we can do for your business, please use the contact form below or give us a call on +44 (0)1908 239971.
"We make sure we fully understand the brief before we do anything. It means we can get the project up and running for you more quickly and we know what outcome you want from it.
We have a good reputation and we want you to recommend us or use us again yourself. If our work doesn’t bring you the results you want, you won’t come back! That’s why we have a growing team in-house to build your website, install your WebShop, set up a high-end content management system or create bespoke software applications – and to make sure it’s exactly what you want."